Cover FX was founded in 2000 with the vision of providing cruelty-free products with clean ingredients to the world. The Toronto-based company achieved its goals, then took them a step further with a line of vegan makeup products completely free of talc, fragrance, and other fillers. While beauty giant Lee Graff is no longer at the helm of the company, Cover FX continues on as a trusted name in customizable, high-quality beauty products.